Gucci Bloom Eau de Parfum Spray

Gucci Bloom was launched in 2017 to capture the vibrant and courageous spirit of women, created by Alberto Morillas under Alessandro Michele's visionary eye and painted by Alessandro Michele to conjure vibrant gardens full of blooming petals. Jasmine sparkles as an intoxicating top note, leading you to its intoxicating allure of tuberose at its heart. At its base sits Rangoon Creeper: an unforgettable flower which transforms from white to pink to red when in bloom - symbolising how fragrance transforms over time.

Alessandro Michele's Vision for Gucci Bloom

Alessandro Michele beautifully articulates the vision for Gucci Bloom: "Imagine a vast garden full of vibrant flowers and plants, bursting with life - as charming and diverse as women themselves; full of untamable hues where everything exists; all set against an imaginary background." Gucci Bloom is the scent that captures this vibrant garden experience - taking you on an imaginary voyage."

Symbolism of the Modern Gucci Woman

Gucci Bloom represents the modern Gucci woman. A vibrant and authentic individual who embraces life without boundaries or limitations. These women live for unforgettable experiences, creating stories through art, culture and objects around them that provide endless sources of inspiration.

A Blend of Art and Fragrance

Gucci Bloom's fragrance was designed to unfold like an expanding bloom. Alberto Morillas masterfully created it using an exquisite combination of natural ingredients. Natural tuberose absolute from India and jasmine absolute provide a lush floral base while jasmine bud extract, extracted using an exclusive co-extraction method, provides an intoxicating green petal scent on skin. As a first in perfumery history, unique Rangoon Creeper from South India adds an innovative element by changing colors with blossoming and filling air with its powdery feminine aura.

Aesthetics of the Gucci Bloom Bottle

Gucci Bloom's flacon design embodies Alessandro Michele's dedication to beauty and the diversity of women. According to Michele, its purpose is not intended to please men but instead accompany those who choose this fragrance - with retro and delicate powder pink porcelain body featuring clean lines reminiscent of retro cars from years gone by; featuring black-framed Gucci label and outer carton featuring Herbarium print depicting leaves, cherry branches and flowers in red-and-white toile de Jouy House motif design of Gucci House design; all designed by Alessandro Michele himself!

Step into a world where art meets scent and let Gucci Bloom tell your tale.